Making the most of technology

When correctly applied, technology makes a world of difference to the efficiency and profitability of any business. GoFi8ure Executive Director Lisa Martin explains why you should embrace technology in 2022.

Let’s face it, business owners can be reluctant to utilise new technology, and this can have a detrimental impact on their business.

GoFi8ure’s Lisa Martin says often their new clients need some convincing to try something new, but once they see what it does for their business’s performance, they are sold.

But that’s not always the case. Lisa remembers one client who, when asked for an online video-meeting to review his financial statements and tax returns, admitted to not even having downloaded the Zoom app. The client hadn’t grasped the fact that the alternative of meeting physically face-to-face, when it suited him, involved significantly more time, expense and inconvenience.

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