GoFi8ure named Finalists in “Supporting Gold” category – Wellington Gold Awards 2017

We had an amazing night last night at the Gold Awards! The atmosphere and evening was incredible, not to mention the delicious food.

GoFi8ure are so honoured to have been named a finalist in the “Supporting Gold” category. To be a finalist alongside of some of the best companies in Wellington is very humbling.

Whilst we did not win this year, we are proud of the work and growth we have achieved thus far and look forward to entering again next year. We would also like to thank everyone who have supported us through our journey.

A big congratulations to all the winners and finalists of the Gold Awards 2017 – there were so many amazing companies that entered. You should all be very proud of your accomplishments and achievements. It was a fun night had by all!

“With a passion for educating and enabling business owners and their staff, GoFi8ure has lifted the lid and raised the bar on bookkeeping and accounting services in New Zealand.

When Directors Lisa Martin and Tania Hayes were asked what they wanted for SMEs they replied “We want local businesses to succeed. We want to grow our economy by providing high-quality bookkeeping, accounting and training services.

We help our clients ensure that their books and tax information is up-to-date and we educate business owners about new technology that can improve their business. Bookkeeping is necessary and all businesses should have qualified, well trained and enabled accounts personnel working in their business.”











MEDIA RELEASE 7th July 2017 – Xero’s ‘Perfect Bookkeeper’ Wins Top Trainer Award

Wellington-based bookkeeping superhero firm, GoFi8ure, has scooped the Bookkeeping Trainer of the Year – Gayle Buchanan Memorial Trophy at the New Zealand Bookkeeping Association Inc. (NZBAI) annual conference last week – which ran from Friday 30th June to Saturday 1st July.

Recently endorsed by leading financial software provider, Xero, as a ‘Perfect Bookkeeper’, GoFi8ure has dedicated itself to educating and upskilling New Zealand’s Bookkeepers to enable them to do their jobs to the highest standard.

The company currently works with over 750 clients across 20 different industries. Its training division runs programmes for all major financial software systems and has, so far, trained over 2500 Bookkeepers nationwide.

Commenting, GoFi8ure’s Executive Director, Lisa Martin, says: “We are all absolutely thrilled to receive this award in memory of our friend and fellow Bookkeeper Gayle Buchanan. We are passionate about helping Bookkeepers with their professional development. It is fantastic to receive recognition for our training work from the bookkeeping community itself.”

Tania Hayes, GoFi8ure’s Managing Director adds: “Bookkeeping involves complex processes and ever-changing technology. It is a job that should never be undertaken by anyone who isn’t qualified or doesn’t participate in ongoing training – we urge business owners to invest in their bookkeepers by supporting their professional development.”

The conference, the Bookkeeping Association’s fifth, also saw Lisa Martin being presented with the Outstanding Service to the Bookkeeping Profession 2017 award, in recognition of her commitment to changing the perception of bookkeeping from a general admin task that anyone can do, to a highly skilled occupation that promises a rewarding career.

GoFi8ure is a multi-award winning bookkeeping, accounting and financial advisory firm. With its HQ in Wellington, GoFi8ure has branches in Auckland and the Hutt Valley. GoFi8ure also services clients nationwide remotely, using cloud technology. The company is well known for its ‘financial superhero’ branding, which uses cartoon imagery to depict how qualified Bookkeepers can save business owners from the nightmares of financial administration.

Turning bookkeepers into superheroes

Lisa Martin and Tania Hayes see bookkeeping as a skilled profession that promises a high-flying career

• Many people believe bookkeepers just have to be a bit good with numbers.

• In many SME businesses, the role of bookkeeper will fall to the business owner, a family member or someone in the office admin team.

• Typically, these people have not had any training and do not hold a professional bookkeeping qualification.

• Their bookkeeping tasks often involve the complexities of payroll, HR administration, invoicing, GST returns, tax preparation as well as profit/loss projections. Much of this work must comply with legal requirements.

• Without on-going professional development bookkeepers will make mistakes.

In 2005, Lisa Martin decided it was time to help businesses with their bookkeeping obligations. Working as a fully qualified Bookkeeper herself, Lisa had already spent several years watching companies struggle with bookkeeping tasks.

She saw that the problem was two-fold:

1) Bookkeeping as a profession was not being taken seriously. Instead, it was being viewed as an unskilled occupation that anyone could do.
2) There was a lack of training and professional development for Bookkeepers, which meant companies were finding themselves with inaccurate accounts and out-of-date ledgers.

Lisa knew that shifting the perception of the role of Bookkeepers was going to take time; but she also knew that she could not let companies continue down the potentially law-breaking path of leaving financial administration in the hands of untrained staff. Armed with a passion for accounting, a penchant for excellent customer service and a mantra of ‘because you didn’t go into business to be a Bookkeeper, but I did’, Lisa launched GoFi8ure.

Her clients called her a superhero – racing to their rescue; saving them from financial disaster. Lisa took this as a branding idea and – flew with it.

In 2010, GoFi8ure helped launch the Bookkeepers Association (NZBAI) – a national forum for bookkeepers offering help and guidance, professional development and an accreditation programme. The NBAI teamed up with the Career Academy to create the Certificate in Bookkeeping.

In 2015, GoFi8ure merged with Hutt Valley firm, ActiveAdmin and Tania Hayes (ActiveAdmin’s CEO) was appointed as the new MD for GoFi8ure.

Together with their team of qualified bookkeepers Lisa and Tania work hard to educate SME businesses about the importance of accurate bookkeeping – and how good, financial data is key to the success of any company. They stress that ‘keeping the books’ isn’t something business owners should be doing themselves.

They also work hard to push bookkeeping as a valuable, and financially rewarding, career choice. “It’s a profession where you have to keep on your toes,” says Tania. “Technology, cloud apps and financial software systems, like Xero, are constantly evolving. This means on-going training and up-skilling is essential.”

For both Lisa and Tania, their careers didn’t stop with bookkeeping. Their bookkeeping qualifications have lead them to further study. Tania, already a Chartered Accountant has recently gained a Bachelor of Business degree, for which Lisa is currently studying.

Importantly, GoFi8ure believes that finance can be fun. As bookkeepers, accountants and financial advisors they work hard – their branding provides light relief. “Our clients love our superhero image. They think its great when we wear our cloaks and give them superhero branded thank you gifts. And, our life-size telephone box is always a hit at exhibitions,” says Lisa.

GoFi8ure was recently endorsed as a ‘Perfect Bookkeeper’ by Xero.

Media Release (In case you haven’t heard..) Bookkeeping superheroes savour the day

Small business bookkeeping specialist, GoFi8ure, has scooped a highly sought after industry award at the recent annual conference of accounting software company, Xero.

The firm, which brands itself as financial superheroes rescuing business owners in financial distress, won the Bookkeeping Partner of the Year Award (and was a finalist for the Marketing Innovation Award). The announcement was made at Friday’s (21st February) special Awards Dinner in Auckland by Xero CEO, Rod Drury, and TVNZ’s Petra Bagurst.

Lisa Martin, GoFi8ure’s Managing Director, says the GoFi8ure team is on cloud nine not just for itself but for bookkeepers everywhere. “These are prestigious awards from a leading edge company that has revolutionised the accounting industry. We are huge fans of Xero – and even wear the t-shirts to prove it. Winning these awards has certainly made our day. This speaks volumes for what we do as a business and for the amount of energy we put into our work. But, importantly, it puts bookkeeping firmly on the business agenda as something business owners must do – and as a career choice.

“Every successful company is underpinned by good financial accounting and sound bookkeeping is the cornerstone of this,” she adds.

With a head office in Wellington, GoFi8ure also has clients nationwide serviced via a mobile ground team. The company is currently looking to open a new office in Auckland. Readers, keen to find out more about best bookkeeping practices, can ring the GoFi8ure team FREE on 0800 463 488