Trust is the glue of business

Trust is the glue of business

Broad-based surveys consistently find the likes of firefighters, doctors and nurses the most trusted professions, but when businesses are surveyed, accountants emerge as trusted leaders.

But trust has to be built and nurtured day by day in every interaction and communication.

Without trust nothing else matters, said Lisa Martin, executive director of Wellington firm GoFi8ure.

“Trust is one of the fundamental elements that lays under the surface in just about every aspect of business.”

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