Meet the team – the GoFi8urines

Lisa Martin
Executive Director - PTBA

Lisa founded GoFi8ure in 2002 after recognising a need for efficient, accurate, mobile, and on-site financial administration and accounts management for small businesses operating in the greater Wellington region.

She did this armed with 30 years of financial and accounting experience that includes 14 years as a finance manager for an international company, as well as a Diploma of Business specialising in Management Accounting and Human Resources. Lisa shares with you her skills and experience through participating in a range of different services at any level. She can provide onsite training for financial staff, facilitate with tax compliance issues, implement and organise a system, or can fully manage the financial aspects of your business – leaving you free to work on the things you love.

Through Lisa’s vision and hard work GoFi8ure continues to grow, offering increasingly comprehensive services for small businesses. Since GoFi8ure’s inception the number of staff has steadily increased, resulting in a team with a wide variety of skills. These skills, both unique and diverse, work together with Lisa’s training and unwavering commitment to her business and clients to give you more effective financial solutions.

Lisa is the Vice President for the New Zealand Bookkeepers Association Inc and enjoys teaching Bookkeeping and Xero to excited business owners hungry to learn best practice.

Tania Hayes
Managing Director
Tania Hayes, Managing Director and co-owner of GoFi8ure, joined the team in 2015 to enable the continued growth of GoFi8ure and use her extensive Tax knowledge to help GoFi8ure clients get the financial basics right, and in doing so, grow their businesses and leave them time for the things and people they love.

Tania started her career in the banking and finance industry until becoming self-employed with her first business in 2001. This provided valuable experience in understanding the trials and tribulations that affect all business owners on a day to day basis – not just the financial hurdles. This means Tania has a natural empathy and understanding of her clients and can work with business owners to achieve their business and personal goals.

Learning from this first business in 2008 Tania founded the bookkeeping company Active Admin Limited and started her studies at Massey to formalise her knowledge and obtain her accounting degree.

Recognising the core values and work ethics of Active Admin and GoFi8ure were aligned a strategic business alliance was formalised in January 2015. Tania is leading the tax team at GoFi8ure and the business continues to experience phenomenal growth more than doubling its client base and adding to the existing team of superhero’s. GoFi8ure are mobile part-time financial controllers taking care of the accounting and bookkeeping of your business on your site or from one of our offices.

Participation in the industry is essential to staying on top of changing trends and legislation and Tania is a member and supporter of ATAINZ – Accountants and Tax Agents Institute of New Zealand.
Jamie Nicholas
Senior Mobile Accountant
Jamie joined the team at GoFi8ure in 2009 after graduating from Victoria University with a double degree in Commerce and Science. Jamie majored in a wide range of subjects including Accounting, Commercial Law and Chemistry which gave him a good grounding to understand the many different business types that GoFi8ure provides services for.

Jamie was appointed as one of our Associate Directors in 2014, in recognition of his high work quality, ethics and love for the business.

While continuing to provide excellent accounting and bookkeeping services to all his clients, Jamie is also the Xero Certified Training Manager in Wellington. Jamie loves teaching both existing and new clients and seeing them learn and grow so that they can better achieve their business goals. While not only limited to Xero, Jamie also has a wide knowledge of most major accounting packages from, MYOB, Quickbooks, Money Works, Cash Manager and will do anything to deliver exceptional accounts or train someone so that they can do so themselves. Jamie is a mentor to our GoFi8urines and makes sure they are up skilled so they can deliver our brand promise to our clients.

Jamie is available to help you learn from the best! He brings both a new dimension and valuable business expertise to the GoFi8ure team. If you want to be great in Xero – Jamie is the person to teach you!

Gabby Simpson
Business Development Manager
Gabby brings to GoFi8ure her business knowledge, her management skills, absolute determination and hardworking attitude. Her extensive experience covers the areas of retail, marketing, management and training. Gabby has enjoyed helping clients and customers for over 10 years.

She has been involved with helping many different businesses and organisations as they start up and grow. She really understands what is absolutely crucial for business success in those first few years. One of the main things that businesses need when starting out is an accounting system and structure. Finances are the cogs that keep the machine working.

This is why Gabby really understands what GoFi8ure is about and shouts it from the roof tops. She thrives on educating and providing high quality services to business owners in order to help ease the load of managing their business; allowing them to work ON their business not IN it.

GoFi8ure offers nationwide accounting, tax, bookkeeping and Xero training for SME businesses. If you would like to speak with Gabby about your business she would love to hear from you.
Jimmy Lin
Chartered Accountant
Jimmy Joined GoFi8ure in 2020 with over 5 years of accounting experience and 7 years of accounting education background. Jimmy has a bachelor degree in Accounting from overseas, a Post-graduate Diploma in Professional Accounting and a Master Degree in Professional Accounting from Victoria University of Wellington.

Jimmy has key strengths in problem-solving and providing clients with timely solutions, dedicated to resolving issues and ensuring the accuracy of information. He is also highly capable of initiating and implementing process improvements to improve efficiency.

Jacqui Fisher
Business Services Administrator
Jacqui (or Jax, as she likes to be known) has had extensive experience in administrative and client services roles. Jax is GoFi8ure’s dedicated administrator, working alongside clients and other GoFi8urines to maintain client satisfaction and smooth running of all administrative duties. Jax also assists some of GoFi8ure’s clients with their payroll requirements.

Jax loves problem-solving and unpicking tricky situations while, at the same time enjoys managing day-to-day processing and administrative requirements. Being the daughter of an Accountant, she feels that accounting is in her blood so in 2017 she diverted her career path towards bookkeeping.

Xero New Zealand


Want to become a GoFi8urine?

The world can never have too many accounts heroes. If you have a passion for saving people from their evil accounts, check out our job vacancies

Talk to a GoFi8urine today, we’re ready to leap into action!