Meet the team – the GoFi8urines
GoFi8ure – saving lives since 2002!
GoFi8ure has been empowering business owners for more than 20 years, and doesn’t that make us feel old! We saw the desktop, the cloud, and crypto, and we’re up for whatever’s next!
We’ve built so many amazing relationships with business owners over the years, because we’re not just accountants, we’re your partners. Our relationships are all based on trust, because we always deliver value for our clients.
Our gang of superheroes is made up of Chartered Accountants, Masters of Professional Accounting, Professional Tax & Business Advisors, and award winners – a few of us have even been here for 10+ years!
Meet your accounting superheroes!
Lisa Martin
Executive Director – CPA, PTBA
Lisa is a software science whizz. This is on full display when a new client presents a ledger that has gone horribly wrong, and is a seemingly impossible knot!
Meet Lisa Martin, a dynamic and passionate businesswoman who serves as the Executive Director and Owner of GoFi8ure. With a genuine drive to help business owners establish a strong financial foundation, Lisa is committed to enabling their growth while freeing up their time for what truly matters.
In 2002, Lisa took the bold step of founding GoFi8ure, driven by her keen understanding of the need for efficient, accurate, and flexible financial administration and accounts management services for small businesses. With an impressive 37 years of financial and accounting experience under her belt, including 14 years as a Finance Manager for an international company, Lisa brings a wealth of knowledge to the table. Her educational background includes a Diploma of Business specializing in Management Accounting and Human Resources, a Bachelor of Commerce with a major in Accounting, and ongoing postgraduate studies pursuing the CPA Australia designation.
Throughout her journey of building GoFi8ure and collaborating with clients from diverse industries, Lisa has continuously embraced new challenges with unwavering enthusiasm. She and her dedicated team at GoFi8ure rise to the occasion, tackling even the most demanding tasks head-on.
Lisa possesses a unique ability to see beyond the present and provide practical advice that helps businesses plan for the future. Her expertise in cash flow forecasting, business growth strategies, and overall success, combined with her profound business acumen and extensive accounting experience, make her an ideal choice for businesses seeking high-level accounting and bookkeeping support.
Having held multiple CFO and Financial Controller positions over the years, Lisa has consistently achieved remarkable success in driving the growth of the businesses she has worked with. Time and time again, Lisa’s clients have thrived thanks to her meticulous attention to detail, efficient support, and invaluable guidance. Her broad industry experience encompasses various sectors, including but not limited to architectural firms, legal practices, printing and publishing companies, graphic design agencies, human resources agencies, management consultancies, salon/studio/retail consultancies, product-based businesses, property sales and management, trade services, trusts, and not-for-profit organizations, as well as insurance companies.
With Lisa Martin at the helm, GoFi8ure stands as a trusted partner that empowers businesses to conquer financial challenges and unlock their true potential. Experience the transformative power of exceptional accounting services, tailored to your unique needs, under Lisa’s insightful guidance.
Gabby Simpson
Managing Director – BDM
Gabby is a true payroll and systematisation genius.
Introducing Gabby, a powerhouse at GoFi8ure, serving as the Managing Director, Business Development Manager, Bookkeeper, and an unwavering support to the team. Gabby’s invaluable contributions to the company stem from her extensive business knowledge, exceptional management skills, unwavering determination, and a tireless work ethic. With a well-rounded background spanning retail, marketing, management, and training, Gabby has dedicated over 20 years to assisting clients and customers.
Throughout her career, Gabby has played a pivotal role in supporting numerous businesses and organisations during their startup and growth phases. She possesses a deep understanding of the critical factors essential for business success, particularly in those crucial initial years. Gabby recognizes that one of the fundamental pillars for any business is a robust accounting system and structure. Understanding this, she wholeheartedly embraces GoFi8ure’s mission and proudly advocates for it. Her passion lies in educating and delivering top-notch services to business owners, lightening the burden of managing their businesses and enabling them to focus on working ON their business rather than being consumed by it.
As a nationwide provider of accounting, tax, and Xero training services for SME businesses, GoFi8ure offers a comprehensive range of support. If you’re seeking guidance for your business, Gabby would be thrilled to connect with you. Reach out to her, and she will be more than happy to lend an attentive ear and offer a solution for you and your business.
Meet Lisa Martin, a dynamic and passionate businesswoman who serves as the Executive Director and Owner of GoFi8ure. With a genuine drive to help business owners establish a strong financial foundation, Lisa is committed to enabling their growth while freeing up their time for what truly matters.
In 2002, Lisa took the bold step of founding GoFi8ure, driven by her keen understanding of the need for efficient, accurate, and flexible financial administration and accounts management services for small businesses. With an impressive 37 years of financial and accounting experience under her belt, including 14 years as a Finance Manager for an international company, Lisa brings a wealth of knowledge to the table. Her educational background includes a Diploma of Business specializing in Management Accounting and Human Resources, a Bachelor of Commerce with a major in Accounting, and ongoing postgraduate studies pursuing the CPA Australia designation.
Throughout her journey of building GoFi8ure and collaborating with clients from diverse industries, Lisa has continuously embraced new challenges with unwavering enthusiasm. She and her dedicated team at GoFi8ure rise to the occasion, tackling even the most demanding tasks head-on.
Lisa possesses a unique ability to see beyond the present and provide practical advice that helps businesses plan for the future. Her expertise in cash flow forecasting, business growth strategies, and overall success, combined with her profound business acumen and extensive accounting experience, make her an ideal choice for businesses seeking high-level accounting and bookkeeping support.
Having held multiple CFO and Financial Controller positions over the years, Lisa has consistently achieved remarkable success in driving the growth of the businesses she has worked with. Time and time again, Lisa’s clients have thrived thanks to her meticulous attention to detail, efficient support, and invaluable guidance. Her broad industry experience encompasses various sectors, including but not limited to architectural firms, legal practices, printing and publishing companies, graphic design agencies, human resources agencies, management consultancies, salon/studio/retail consultancies, product-based businesses, property sales and management, trade services, trusts, and not-for-profit organizations, as well as insurance companies.
With Lisa Martin at the helm, GoFi8ure stands as a trusted partner that empowers businesses to conquer financial challenges and unlock their true potential. Experience the transformative power of exceptional accounting services, tailored to your unique needs, under Lisa’s insightful guidance.
Introducing Gabby, a powerhouse at GoFi8ure, serving as the Managing Director, Business Development Manager, Bookkeeper, and an unwavering support to the team. Gabby’s invaluable contributions to the company stem from her extensive business knowledge, exceptional management skills, unwavering determination, and a tireless work ethic. With a well-rounded background spanning retail, marketing, management, and training, Gabby has dedicated over 20 years to assisting clients and customers.
Throughout her career, Gabby has played a pivotal role in supporting numerous businesses and organisations during their startup and growth phases. She possesses a deep understanding of the critical factors essential for business success, particularly in those crucial initial years. Gabby recognizes that one of the fundamental pillars for any business is a robust accounting system and structure. Understanding this, she wholeheartedly embraces GoFi8ure’s mission and proudly advocates for it. Her passion lies in educating and delivering top-notch services to business owners, lightening the burden of managing their businesses and enabling them to focus on working ON their business rather than being consumed by it.
As a nationwide provider of accounting, tax, and Xero training services for SME businesses, GoFi8ure offers a comprehensive range of support. If you’re seeking guidance for your business, Gabby would be thrilled to connect with you. Reach out to her, and she will be more than happy to lend an attentive ear and offer a solution for you and your business.
Ella Zhang
Senior Accountant
Ella is your ledger guru behind the scenes, pulling all the strings to make your numbers add up perfectly.
Introducing Ella, the shining unicorn of GoFi8ure! Ella joined our team in March 2021, bringing with her an impressive academic background and an abundance of financial expertise. Graduating from Victoria University with a master’s degree in accounting, Ella’s educational journey also includes four years of study in finance and an impressive two decades of experience in financial work overseas.
Ella’s meticulous attention to detail and her unwavering commitment to teamwork set her apart. She is always ready to take on new challenges, constantly seeking opportunities for personal growth and self-improvement. With her keen desire to learn and evolve, Ella embodies the spirit of continuous development.
One of Ella’s exceptional qualities is her dedication to collaborating with clients in establishing a robust accounting environment. She understands the importance of creating a foundation that fosters efficient financial management. Ella’s mission is to provide you with high-quality and efficient accounting services, allowing you to devote more time to your core business affairs. With her expertise and commitment to excellence, Ella ensures that your financial needs are met with utmost care and precision.
Ella’s presence in our team is truly remarkable, and her exceptional work shines through in everything she undertakes. We are proud to have her as a valuable asset at GoFi8ure, where she consistently goes above and beyond to deliver outstanding results. Witness firsthand the magic and expertise that Ella brings to the table as she helps you navigate the complexities of accounting, creating a path towards success.
Jie Fang
Senior Accountant
Jie’s love for numbers and meticulous attention to detail make her a trusted partner for her clients.
Meet Jie, an outstanding graduate Accountant who joined GoFi8ure in 2022. Currently pursuing her Master of Professional Accounting (CA path) at Victoria University of Wellington, Jie’s love for numbers and meticulous attention to detail make her a trusted partner for her clients.
With a Bachelor’s degree in Accounting and extensive experience in accounting analysis, forecasting, budgeting, and serving as a financial controller and business specialist, Jie brings a diverse skill set to the table. Her expertise and insights enable her to provide valuable guidance and support to clients, ensuring their financial affairs are managed with precision.
Jie’s commitment to her clients’ peace of mind is unwavering. With her exceptional attention to detail, she instills confidence and assurance, assuring clients that their financial matters are handled with utmost care. From analyzing complex financial data to offering guidance as a business specialist, Jie consistently delivers excellence.
As a valuable member of the GoFi8ure team, Jie is poised to make a significant impact in the field of accounting. With her passion for numbers and dedication to providing exceptional service, she is the trusted partner you need to navigate the intricacies of financial management and drive your business towards success.
Introducing Ella, the shining unicorn of GoFi8ure! Ella joined our team in March 2021, bringing with her an impressive academic background and an abundance of financial expertise. Graduating from Victoria University with a master’s degree in accounting, Ella’s educational journey also includes four years of study in finance and an impressive two decades of experience in financial work overseas.
Ella’s meticulous attention to detail and her unwavering commitment to teamwork set her apart. She is always ready to take on new challenges, constantly seeking opportunities for personal growth and self-improvement. With her keen desire to learn and evolve, Ella embodies the spirit of continuous development.
One of Ella’s exceptional qualities is her dedication to collaborating with clients in establishing a robust accounting environment. She understands the importance of creating a foundation that fosters efficient financial management. Ella’s mission is to provide you with high-quality and efficient accounting services, allowing you to devote more time to your core business affairs. With her expertise and commitment to excellence, Ella ensures that your financial needs are met with utmost care and precision.
Ella’s presence in our team is truly remarkable, and her exceptional work shines through in everything she undertakes. We are proud to have her as a valuable asset at GoFi8ure, where she consistently goes above and beyond to deliver outstanding results. Witness firsthand the magic and expertise that Ella brings to the table as she helps you navigate the complexities of accounting, creating a path towards success.
Meet Jie, an outstanding graduate Accountant who joined GoFi8ure in 2022. Currently pursuing her Master of Professional Accounting (CA path) at Victoria University of Wellington, Jie’s love for numbers and meticulous attention to detail make her a trusted partner for her clients.
With a Bachelor’s degree in Accounting and extensive experience in accounting analysis, forecasting, budgeting, and serving as a financial controller and business specialist, Jie brings a diverse skill set to the table. Her expertise and insights enable her to provide valuable guidance and support to clients, ensuring their financial affairs are managed with precision.
Jie’s commitment to her clients’ peace of mind is unwavering. With her exceptional attention to detail, she instills confidence and assurance, assuring clients that their financial matters are handled with utmost care. From analyzing complex financial data to offering guidance as a business specialist, Jie consistently delivers excellence.
As a valuable member of the GoFi8ure team, Jie is poised to make a significant impact in the field of accounting. With her passion for numbers and dedication to providing exceptional service, she is the trusted partner you need to navigate the intricacies of financial management and drive your business towards success.
